THE

FLOWER ALCHEMIST

A seemingly magical process of transformation, creation and combination

/ EAST SUSSEX WEDDING FLORIST

/ FLOWERS FOR WEDDINGS & BRANDS

HITCHED WEDDING AWARDS 2026 - WINNER

/

HITCHED WEDDING AWARDS 2026 - WINNER /

/ LUXURY FLORAL DESIGN STUDIO

FLORALS THAT
TELL YOUR STORY

The Flower Alchemist is an award-winning wedding and event florist based in East Sussex, creating bespoke floral designs for celebrations across Sussex, Kent & London. We transform spaces with floral art made to be remembered.

We're bold in vision, flexible in design and always considered with your venue. Drawing on years in event management, we lead your wedding flowers from first ideas to final installation, with clear communication at every step. You'll always know what's happening, and you'll never have to chase us.

From bridal bouquets and aisle flowers to tablescapes and reception styling, we create one cohesive look across every space of your day. We'll guide you on colour for your wedding party, choose curated seasonal flowers that suit you as a couple, and make your budget go further from ceremony to reception.

Let's create something beautiful…

EXPERIENCE

EXPERIENCE

/ CHOOSE YOUR SERVICE

01. Weddings Florals designed to be remembered
02. Brands Flowers that reflect your brand

Recommended Supplier For:

/ FOUNDER - LUCINDA WATTS

EAST SUSSEX WEDDING FLORIST

Welcome - I’m Lucinda, luxury floral designer and the owner of The Flower Alchemist,

For me, floral design is about much more than choosing beautiful flowers. It is about understanding the person behind the brief, seeing the potential in a space and creating something that feels completely right for that particular celebration.

Our studio is built on exceptional client care and attention to detail, so that you can enjoy your moment, knowing every detail is in hand.

/ BROWSE OUR WORK

FEATURED GALLERIES

A look at some of our recent weddings across East Sussex, Kent and London. From bridal bouquets and buttonholes to ceremony arches and table flowers, each gallery shows how we work with different venues, seasons and colour palettes.

Curious to know more?

FREQUENTLY ASKED QUESTIONS

/ Kind words

“Lucinda is amazing – the best wedding florist ever! She truly transformed the venue and made it look spectacular!”
Anna & Sam
“Lucinda really made our wedding with incredible, high quality floral arrangements that fitted so well with our vision and venue.”
Laura & Finn
“We are so thrilled we found Lucinda – she met our budget, had fantastic ideas and was incredibly professional, supportive, warm and responsive.”
Kat & Chris
01 / 03

THE KINDEST WORDS

“OUR FLOWERS EXCEEDED ANYTHING WE COULD HAVE HOPED FOR.”

Jenny & Owen

Let’s talk!

BOOK OUR DISCOVERY

Book a complimentary 30-minute discovery session to talk about flowers for your wedding or brand styling.